EVERYDAY
MAGIC
The Art and Science of Influence
Because the depth of your connections unlocks the extraordinary in your success.
Leadership in a Changing World
In a world of rapid change and increasing complexity, success depends on more than technical skills. Emotional intelligence, adaptability and the ability to connect meaningfully with others are essential for growth.
Everyday Magic with Laura Essey is a unique approach to leadership that takes the timeless artistry of a Magician and transforms it into actionable leadership strategies that unlock extraordinary success for you and your team.
MAGIC IS SOMETHING YOU MAKE
Magic may appear mysterious, but every great illusion is built on learnable techniques rooted in science, psychology, and the mechanics of perception.
Magicians teach us to think beyond the obvious, to see possibility in what others might overlook. To adopt the strategies of a Magician is to approach your interactions and challenges with empathy, curiosity and creativity. This isn’t about tricks—it’s about seeing and shaping the world as a magician does, finding opportunity in constraints and creating moments that captivate and connect
Everyday Magic shows you how the tools and techniques of expert illusionists can enhance leadership effectiveness and accomplish remarkable results.
Transforming the Everyday
into Extraordinary
As technology advances and human connection becomes more elusive, you and your team have the power to transform the everyday mundane into everyday magic.
By applying the proven and practiced principles of magic to leadership, you’ll discover how to make the impossible not just within reach, but real. Using the Everyday Magic approach you and your team will:
Reframe challenges as opportunities.
Build trust through empathy.
Weave compelling narratives that resonate.
Challenge assumptions to inspire innovation.
Delight and engage with simple, powerful tools.
The result? A revolutionary shift that empowers you to craft extraordinary outcomes—at work, with clients, and beyond.
WHY
EVERYDAY MAGIC
Increased Productivity:
Tools to unlock creativity and focus.
01
Stronger Teams:
Collaboration that feels seamless and energizing.
02
Lasting Influence:
Messages that land and inspire action.
03
Renewed Confidence:
A framework for creating joy and connection every day.
04
The Everyday Magic Workshop provided a valuable perspective shift, showing us that 'magic' is not a spontaneous occurrence but rather the result of dedicated practice and development. This realization motivated the team to engage in introspection and identify key areas for personal and professional growth in the coming year, enabling us to deliver exceptional projects while fostering a fun and engaging work atmosphere.”
“
- Sofoklis Zymnis Senior Analytical Lead, Agency | Google
LAURA ESSEY
Hi, I’m Laura Essey, creator and lead facilitator of Everyday Magic.
What if the tools of magicians—empathy, storytelling, and perception—could transform how you lead and connect? My journey began with a fascination for magic and grew into an approach that turned the extraordinary into reality— including closing over 500 multi-million dollar deals, sustaining and growing a multibillion-dollar portfolio at Google, and inspiring high-performing teams across the globe to reach their greatest potential.
Reimagine Leadership